Feb 14

If You Were Selling Your Home in Wyckoff, Would You Have the Home That Buyers Want?

Selling your home in Wyckoff NJ

Knowing what appeals to today’s home buyers, and considering those trends when you remodel, can pay off years from now when you sell your home.

Two new surveys about what home buyers in Wyckoff NJ want have me feeling pretty smug about my own home choices. Maybe you’ll feel the same.

Privacy from neighbors remains at the top of the most-wanted list (important to 86% of buyers), according to the NATIONAL ASSOCIATION OF REALTORS’® “2013 Community Preference Survey.” Privacy is no doubt the best feature of my mid-century ranch home, since I can only see one neighbor’s house and it’s a couple hundred feet down my driveway.

It may not be practical to move your neighbors farther away (although I’m sure many people wish they had that superpower), but you can increase your home’s privacy (and therefore its resale value) by planting a living privacy screen of trees and shrubs or by physically screening off your patio.

Related: Trees Contribute to Property Value, Energy Savings, and More

3 More Takeaways for the Next Time You Remodel

1. More and more generations are living together. Another NAR survey, the “2013 Profile of Home Buyers and Sellers,” found 14% of buyers purchased a home suited to a multigenerational household due to children over the age of 18 moving back into the house, cost savings, and the health and caretaking of aging parents.

I did that back when my parents were still alive, and it worked out great for everyone. I didn’t have time to let my infant daughter nap on my shoulder all afternoon, but my mom did. She couldn’t drive to church meetings at night, but I could take her. And neither of us liked cleaning the gutters, but my husband didn’t mind that chore.

Even if you’d rather live in a cardboard box than with your mother, you might want to consider the multigenerational living trend when you’re remodeling. For instance, opting for a full bath when finishing the basement could offer more convenience for you now and boost your home’s resale value by making it more appealing to a multigenerational family.

2.  On average, homeowners in Wyckoff live in their home for nine years. That’s up from six years in 2007. Since you’ll be in your home for a long time, it makes sense to remodel to suit your taste but also with long-lasting marketability in mind. After all, you don’t want to have to redo stuff. For instance, you can go for trend-defying kitchen features, like white overtones and Shaker-style cabinets, which work with a variety of styles.

I feel compelled to caution against going so far out of the norm for your neighborhood that it’ll turn off potential buyers even nine years from now. (It never hurts to get your REALTOR®’s opinion on your remodeling plans.)

Related: Home Upgrades with the Lowest ROI

3.  Homebuyers love energy efficiency. Heating and cooling costs were “somewhat” or “very important” to a whopping 85% of buyers. If your home could use an energy-efficiency upgrade, go with projects that have a solid return on investment, like sealing your air leaks and adding attic insulation. You’ll save money on your utility bills now and when you’re ready to sell in Wyckoff, your home will appeal to buyers looking for efficiency.

Jul 13

One-Liners To Make Selling Your Home in Wyckoff Happen

If you’re thinking of selling your home in Wyckoff this summer, you’re likely to have already considered different approaches to making it stand out from other properties. Will you repaint in the entryway? Stage the living spaces? Should you upgrade the appliances — or leave them as is to keep the asking price as low as possible?

Those are all pivotal decisions, and I would be delighted to offer advice on how each is likely to affect the sales effort. But there is also a less prominent element you may not have considered: the impact the text of your advertising will have on your marketing and – potentially – the overall results. The regimented way listings are presented tend to impart them with a similarity that may not be warranted. Overcoming that effect can make your message draw attention…and prospects.

According to real estate conversion content specialist Karen Hutton, next to the main photograph, the headline is everything. Hutton’s territory is Queensland, Australia, which goes to show how universal marketing truths are. Says Hutton of the headline tactic, “It must arouse curiosity, use meaningful specifics…and be intriguing.”

Some of my favorites noted on her marketing website?

  • Keep Your Cool: Coffee Just Around The Corner

I’m not sure what this means — it’s why I’d have to read the ad!

  • Designer Retreat In The Heart Of Town

A perfect marriage of two sales points in just seven words

  • Go Slow: A Home For Relaxing and Entertaining

A lifestyle pitch that sounds entirely credible

  • An Urban Getaway To Complement Nature

Instant appeal to city-dwellers who wish they could live in the country

  • Good Bones: Ready For Your Inner Designer

Clever way to avoid the negative sound of ‘fixer-upper’

If you’re thinking of selling your home in Wyckoff this summer, I’ve got many more sources of inspiration for creating standout marketing designed to get your home S-O-L-D. Contact me today to schedule a strategy-building session. There’s no obligation, and the ideas we discuss can make all the difference to how you approach the many options that are immediately available in today’s market!