06
May 20

This Bath Towel Looks Like a Throw Blanket, But It’s One of the Most Absorbent Towels I’ve Ever Used


And they come from a brand you might not have heard about yet.
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11
Apr 20

A Former Bed Bath and Beyond Employee Revealed How To Properly Fold a Towel In Just Seconds


It will make your linen closet look like an HGTV-inspired dream.
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06
Mar 20

I Tried Parachute’s New Bath Towel, And It’s the Goldilocks of Towels


It’s the perfect amount of fluffiness.
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07
Feb 20

The $25 Bath Towel Set Amazon Reviewers Can’t Stop Gushing About


They’re super-soft, super-absorbent, and super-affordable!
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18
Oct 19

These Towels are the Reason I’ll Never Go Back to Terry Cloth Again


Don’t knock it ’til you try it.
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31
Jul 19

In Case You Missed It, Parachute Launched 5 New Products This Summer


Including towels!
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25
Jun 19

8 Beach Towels That’ll Make This Summer Even Better


You’re gonna soak up the sun.
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01
Mar 19

This Is How Many Towels You Should Own, According to Twitter

We have strong feelings about a lot of things, but until recently, towel quantity wasn’t one of them. In a hilariously earnest social media post, writer Yashar Ali tweeted about bath towels, specifically the number of towels adults should ideally own.

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17
Aug 18

The Best Bath Towels — The Best List

There’s nothing like getting out of a relaxing bath or refreshing shower and cocooning yourself in a luxe bath towel. But not all bath towels are created the same, and we can all agree that there are so many options out there. So we’ve compiled a list of our favorites, at all different price points, to help you choose the best one that works just for you.

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13
Aug 18

Questions We All Have: Why Are Towels So Expensive?

It doesn’t matter if you’re a maximalist or minimalist, traditional or contemporary: Everyone has a huge stack of bath towels in their home.

At Apartment Therapy, we take shopping for towels very seriously. The right one, perfectly plush and absorbent, can transform your bathroom into an at-home spa. And, depending on the color or pattern, add some stylish flair to your space.

“People don’t always think of towels as a luxury, but if you’ve ever stepped out of the shower and wrapped yourself in a fluffy, cloud-like, preferably oversized towel or robe, you know the truth,” says Andres Modak, co-founder of direct-to-consumer company Snowe. “A luxury towel is one that surprises you with its softness every time you touch it, which means one that gets softer over time, with every wash.”

But have you ever noticed how expensive they can be? While some stores like Target and JCPenney sell ’em for a few dollars each, other companies price their towels well into the triple digits.

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