As we inch closer and closer to 2019, the 2019 Color of the Year predictions have started steadily rolling in. The latest contender? Garden Patch, a grassy green from Dutch Boy Paints. While announcing the shade as their choice for Color of the Year, Dutch Boy described the hue as “not too deep and not too primary.”
The color, shown above, is inspired by nature—as if you couldn’t tell by the name—and is reminiscent of Pantone’s Color of the Year from 2017: Greenery, just with a softer, less yellowy tone.
Along with sharing their official 2019 COTY, Dutch Boy also unveiled three color palettes—featuring eight shades each—that they believe will embody the year.
But the brand didn’t land on the shades solely based on their aesthetic appeal, Dutch Boy believes the colors all invoke a sense of optimism.
“All of our colors for 2019 have a happier tone and reflect an upswing in how people are feeling. Even colors that are traditionally on the cooler side of the palette have a level of warmth and happiness than what we’ve seen in the recent past,” said Rachel Skafidas, color and design manager, Dutch Boy Paints. “Even though people may see challenges in their lives, they’re thinking positively and expressing more empathy.”
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