You live and die by Amazon. You’ve been a Prime member for years, you know all about that secret $2 section, you head to Amazon Handmade whenever you need a unique gift, and you even give preference to hotels with rooms equipped with Alexa. But did you know Amazon has a whole host of private labels?
Amazon launched its first private label in 2009; five years later they slowly launched 11 more; today Amazon has approximately 76 private labels. The majority of these brands cover clothing, shoes, and jewelry, while others fall under the umbrella of grocery or household goods (think cleaning supplies, vitamins, and snacks), and a select few cover home decor and kitchen.
What’s special about these private labels is that they offer surprisingly chic options at very competitive prices. Take the tufted leather ottoman from Stone & Beam, a furniture line geared towards families, for example: It’s just $350, and buyers get free shipping, 30-day free returns, and a one-year warranty with their Prime membership. And with options abound, that perfect addition to your living room may just show up on your doorstep with your latest supply of toilet paper a mere two days later.
Here’s everything you need to know about these Amazon private labels, plus three of the bestselling items from each one:
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